There is a lot of talk, and inevitably so, of the Indian economy – of how it is one of the largest and fastest-growing economies in the world and is increasingly becoming the destination for multinational businesses to set up shop in. The country has come a long way since its economic liberalization in 1991 – with the last decade particularly witnessing exponential growth, across sectors.
Indian market entry strategy
Devising a safe and sound Indian market entry strategy is a task which requires foreign investors to consider plenty of factors. A young population with a median age of 26.7 years, combined with a drastic decrease in the number of people living below the poverty line as per NSSO data has led to India’s position as a leading world market.